Wine is cultural agriculture—and a community project.

When I walk through the vineyards, I notice how often the growers change after just a few rows:
From cooperative operations to local bottled and cask wine producers to top international wineries.

This is because vineyards in Germany are rarely monopolies, but rather a mosaic of many individual plots. Each plot belongs to someone else—and yet everything is connected.

When areas are abandoned and plots become overgrown, it affects not only the individual but also the surrounding area. A vineyard is always a shared destiny.

It's not just about the wine itself, but about preserving a cultural landscape—often a valuable reservoir for flora and fauna.

At the same time, consumer behavior is changing: wine consumption is declining—for many different reasons.
For me, this raises the question:

👉 How can we rethink wine as a cultural asset?

👉 Can new products help to preserve the landscape, craftsmanship, businesses—and thus also jobs?

With Haardt Hills , I want to make a contribution: dealcoholized wines that reinterpret enjoyment—and build bridges between origin, responsibility, and culture.

Photo: LGreiner-Medienagenten